Jurnal Ilmiah Ekonomi dan Manajemen
Vol. 4 No. 8 (2026): Agustus

PENGARUH PELATIHAN DAN PENDAMPINGAN BERBASIS KESETARAAN GENDER TERHADAP PENINGKATAN DAYA SAING UMKM (STUDI PADA RUMAH SARI ENTREPRENEUR HOUSE DI KOTA BANDUNG)

Sari Rachyutriwati (International Women University)
Tuti Asmala (International Women University)



Article Info

Publish Date
31 Aug 2026

Abstract

This study aims to analyze the effect of gender equality-based training and mentoring on improving Micro, Small, and Medium Enterprises (MSMEs) competitiveness, both partially and simultaneously, at Rumah Sari Entrepreneur House, Bandung City.This study employed a quantitative method with descriptive and verificative approaches. The population consisted of 120 female MSME actors under the guidance of Rumah Sari Entrepreneur House, all of whom were sampled using a saturated sampling technique. Data were collected through questionnaires and analyzed using multiple linear regression analysis with SPSS version 25.The results showed that: (1) gender equality-based training has a positive and significant effect on MSME competitiveness with t-count 3.580 > t-table 1.980 and sig. 0.000; (2) gender equality-based mentoring has a positive and significant effect on MSME competitiveness with t-count 3.701 > t-table 1.980 and sig. 0.000; (3) simultaneously, gender equality-based training and mentoring have a positive and significant effect on MSME competitiveness with F-count 152.090 > F-table 3.07 and sig. 0.000. The coefficient of determination (R²) of 0.722 indicates that 72.2% of the variation in MSME competitiveness is influenced by gender equality-based training and mentoring, while the remaining 27.8% is influenced by other factors outside the research model.Based on these results, it can be concluded that sustainable and inclusive gender equality-based training and mentoring have been proven to significantly improve MSME competitiveness. Rumah Sari Entrepreneur House is advised to continue optimizing interactive training programs, strengthening mentoring intensity, and expanding market access and business legality facilitation for MSME actors.

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Journal Info

Abbrev

jiem

Publisher

Subject

Other

Description

JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM) berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek penelitian, masalah, dan perkembangan terbaru di bidang Ilmu Manajemen. Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada ...