<![CDATA[Purpose: This community service activity aims to enhance human resource capacity in managing and developing local potential in Curug Tourism Village, Gunung Sindur Subdistrict, Bogor Regency, Indonesia. Method: The activities were carried out in a participatory manner through outreach, training, mentoring, and evaluation, targeting tourism village managers (Pokdarwis), MSME operators, community members involved in tourism activities, and rural youth. The curriculum covered tourism village management, tour guiding and tourism services, local product development, entrepreneurship, packaging and branding, and digital marketing. Results and Discussion: This program enhances participants’ understanding and skills in identifying, managing, packaging, and promoting local potential as tourist attractions and sources of income for the community. The evaluation indicates that capacity building is still needed, particularly in destination management, service delivery and tour guiding, local product development, entrepreneurship, and digital marketing. Implications: Ongoing support is needed to strengthen community self-reliance, enhance the economic value of local potential, and support the development of a competitive and sustainable Curug Tourism Village.]]>
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