<![CDATA[Background: The development of digital technology transforms philanthropic practices, ne-cessitating campaign narratives that promote inclusive religious moderation values rather than exclusive identities. Objective: This study analyzes the representation of religious moderation values in the digital philanthropy campaign responding to the Central Sulawesi earthquake on the Instagram account of Dompet Dhuafa South Sulawesi. Method: Using qualitative content analysis and Stuart Hall representation theory, this study examined Instagram posts, captions, images, and narratives published during the emergency response period, interpreted through four indicators of religious moderation set by the Ministry of Religious Affairs of Indonesia. Results: The campaign represents religious moderation through narratives emphasizing hu-manitarian solidarity, mutual cooperation, and inclusive spiritual values without highlighting exclusive identities. A four-stage communication model emerged: disseminating disaster infor-mation, fostering public empathy, presenting humanitarian actions, and encouraging com-munity participation through prayer and donations, thereby strengthening public trust. Conclusion: Social media functions as a medium for spreading inclusive humanitarian values and mobilizing disaster participation in multicultural societies. Originality/Value: This study offers empirical and methodological novelty in digital Islamic philanthropy and disaster com-munication by establishing a four-stage inclusive representation model encompassing infor-mation dissemination, empathy cultivation, action presentation, and community mobilization using the Stuart Hall framework and religious moderation indicators during earthquake emer-gency campaigns. These findings provide a strategic reference for faith-based organizations to formulate inclusive fundraising protocols and build public trust in multicultural societies.]]>
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