This study aims to analyze the implementation of participatory good governance through the synergy of the penta-helix model in supporting the economic sustainability of bamboo crafts in Loyok Village, East Lombok. This study uses a descriptive qualitative approach with a case study method. Data were collected through in-depth interviews, participant observation, and documentation studies focusing on production activities, marketing, and collaboration between penta-helix actors. Research informants consisted of village government elements, bamboo craft entrepreneurs, academics, local communities, and the media. Data analysis techniques were carried out interactively using the Miles and Huberman model, which includes data reduction, data presentation, as well as drawing conclusions and verification. The results show that the implementation of penta-helix collaboration can increase production capacity, strengthen design innovation, and expand digital marketing of bamboo craft products. Synergy between actors also contributes to strengthening participatory governance that is more open and adaptive to the development of the creative economy. However, this study also found several challenges, such as weak accountability between actors, limited regeneration of experts, and suboptimal coordination. These findings confirm that good governance based on multi-actor collaboration plays an important role in supporting local economic sustainability, although strengthening of coordination and governance systems is still needed
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