<![CDATA[The development of social media, especially TikTok, has had a significant impact on the lives of adolescents. TikTok is not only a means of entertainment and communication, but also a medium for gaining social recognition. This condition has the potential to give rise to narcissistic behavior, especially in adolescents with low self-esteem. This study aims to determine the relationship between self-esteem and narcissistic behavior of TikTok users in students of SMPN 43 Pekanbaru. The study used a quantitative approach with a correlational design. The study sample consisted of 65 students who were active TikTok users selected using a purposive sampling technique. The research instruments were a self-esteem questionnaire and a narcissistic behavior questionnaire, each consisting of 14 valid and reliable items. The reliability value of the self-esteem instrument was 0.842 and the narcissistic behavior instrument was 0.801. Data analysis used descriptive statistics and Pearson Product Moment correlation. The results showed that students' self-esteem was in the high category with a percentage of 40.00%, while narcissistic behavior was in the medium category with a percentage of 38.46%. The correlation test results showed an r value of -0.504 with a significance level of 0.000, indicating a negative and significant relationship between self-esteem and narcissistic behavior. This finding indicates that the higher a student's self-esteem, the lower the tendency for narcissistic behavior in TikTok use. This study has important implications for guidance and counseling services in efforts to improve student self-esteem and prevent the development of narcissistic behavior on social media.]]>
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