Kemudi
Vol 11 No 1 (2026): Kemudi: Jurnal Ilmu Pemerintahan

Comparative Strategic Political Typologies in the 2024 Election: Novice, Incumbent, and Senates Candidates

Tito Handoko (Universitas Riau)
Didi Hendrawan (Universitas Riau)
Panca Setyo Prihatin (Universitas Islam Riau)



Article Info

Publish Date
24 Aug 2026

Abstract

The 2024 simultaneous elections highlighted a shift toward candidate-centered politics, where electoral success relies on adaptive candidates' strategies. This study analyzes the political strategy typologies in the 2024 election through a qualitative-comparative study of novice, incumbent, and Regional Representative Council (DPD RI) candidates. Three prior empirical studies serve as the primary secondary data corpus: Aulia Ur Rahman (Pelalawan DPRD), Ais Bakri (Agam DPRD), and Dwi Ajeng Sekar Respaty (Riau Islands DPD RI). Data were re-analyzed using Schröder’s political strategy framework and Bourdieu’s capital theory. The results reveal three typologies: (1) Popularity Politics among novice candidates via offensive-digital strategies (2,032 votes); (2) Loyalty Politics among incumbents through defensive strategies capitalizing on social capital and pokir funds; and (3) Identity Representation Politics among DPD candidates integrating offensive-defensive strategies via political family networks (111,920 votes). Official election records confirm these vote tallies (KPU, 2024a; KPU, 2024b). This study concludes that political strategy variations stem from capital distribution and arena structures.

Copyrights © 2026






Journal Info

Abbrev

kemudi

Publisher

Subject

Social Sciences

Description

Merupakan jurnal yang dikelola oleh Program Studi Ilmu Pemerintahan Fakultas Ilmu Sosial dan Ilmu Politik Universitas Maritim Raja Ali Haji, yang diterbitkan dua kali dalam setahun pada bulan Agustus dan Februari dan memuat 8 (delapan) artikel dalam setiap terbitan. Jurnal ini memberikan ruang bagi ...