This study aims to analyze the effect of financial literacy and information technology utilization on digital gold savings investment among customers of Pegadaian Pasir Pengaraian. This research employed a quantitative method with a causal associative approach. The sample consisted of 93 respondents selected using a purposive sampling technique with the Yamane formula from a population of 1,193 gold savings customers. Data were collected through questionnaires and analyzed using validity tests, reliability tests, classical assumption tests, multiple linear regression analysis, partial tests (t-test), simultaneous tests (F-test), and the coefficient of determination (R²) with the assistance of SPSS software. The results indicate that, partially, financial literacy has a positive and significant effect on digital gold savings investment, information technology utilization also has a positive and significant effect on digital gold savings investment, and simultaneously both variables have a positive and significant effect on digital gold savings investment among customers of Pegadaian Pasir Pengaraian, explaining 39% of the variation in digital gold savings investment.
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