<![CDATA[The aim of this study is to develop an ICT-based bilingual guidebook for personal branding and professional communication at Arah Impian. To achieve this objective, Design and Development Research (DDR) was employed using the ADDIE model, which consists of Analysis, Design, Development, Implementation, and Evaluation stages. The data were collected through a needs analysis questionnaire, interviews, expert validation, and a user response questionnaire. The developed product consisted of a printed bilingual guidebook integrated with a supporting website, instructional videos, and QR codes. The guidebook covered four main topics: understanding personal branding, understanding personal potential, building personal branding, and implementing personal branding in professional and digital environments. The expert validation results obtained an overall mean score of 4.89, categorized as Very Good. The product was subsequently implemented during an Arah Impian sharing session and received positive responses from the participants. Therefore, the developed guidebook can serve as a supplementary learning resource for personal branding and professional communication.]]>
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