<![CDATA[The Bina Karya Mandiri Women Farmers Group (KWT) in Seberida Village plays a vital role in improving members' welfare through agricultural cultivation and processing activities. However, the group's business development still faces various constraints, such as limited capital, basic business management, and low digital marketing adoption. This study aims to formulate an empowerment strategy for KWT to increase income. The strategy formulation was carried out using IFAS, EFAS analysis, and the SWOT matrix. The results showed that the IFAS score was 2.75 and the EFAS score was 2.74, indicating that KWT has strong internal conditions and a supportive external environment. This condition places KWT Bina Karya Mandiri in Quadrant I (aggressive strategy). The recommended strategy is Strengths–Opportunities (SO) which leverages existing strenghts to seize opportunities throught increasing production capacity, developing product innovation, expanding digital marketing and strenghtening partnerships with the government, cooperative, village owned enterprises (BUMDes) and other business entities.]]>
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