<![CDATA[The dynamics of the contemporary business landscape require corporations to adopt adaptive communication mechanisms to maintain legitimacy and public trust. This study aims to compare the effectiveness of disclosing diversity and sustainability programs—via Corporate Social Responsibility (CSR)—against environmental crisis management during the process of corporate image restructuring. The research employs a qualitative case study design supplemented by a quantitative survey of 300 stakeholders across five industrial sectors: energy, manufacturing, FMCG, banking, and logistics. The results indicate that consistent CSR disclosure boosts public trust scores by 34.2% and restores corporate image by 19.4 points. In contrast, reactive crisis mitigation strategies yield a recovery of only 11.5%. These findings reinforce perspectives from Stakeholder Theory and Corporate Reputation Theory, demonstrating that CSR serves as a strategic reputational asset capable of building trust, strengthening legitimacy, and mitigating negative impacts when companies face environmental crises.]]>
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