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All Journal Sharing: Journal Of Islamic Economics, Management And Business
Octaviana Tri Puspitaningtyas
Perbanas Institute Jakarta
Economics, Econometrics & Finance

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Analisis Komparatif Komunikasi CSR dan Komunikasi Krisis Terhadap Reputasi Korporat Octaviana Tri Puspitaningtyas; Easter Tobing
Sharing: Journal of Islamic Economics Management and Business Vol. 5 No. 3 (2026): September, 2026
Publisher : Program Studi Ekonomi Syariah Fakultas Agama Islam Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/sharing.v5i3.61724

Abstract

The dynamics of the contemporary business landscape require corporations to adopt adaptive communication mechanisms to maintain legitimacy and public trust. This study aims to compare the effectiveness of disclosing diversity and sustainability programs—via Corporate Social Responsibility (CSR)—against environmental crisis management during the process of corporate image restructuring. The research employs a qualitative case study design supplemented by a quantitative survey of 300 stakeholders across five industrial sectors: energy, manufacturing, FMCG, banking, and logistics. The results indicate that consistent CSR disclosure boosts public trust scores by 34.2% and restores corporate image by 19.4 points. In contrast, reactive crisis mitigation strategies yield a recovery of only 11.5%. These findings reinforce perspectives from Stakeholder Theory and Corporate Reputation Theory, demonstrating that CSR serves as a strategic reputational asset capable of building trust, strengthening legitimacy, and mitigating negative impacts when companies face environmental crises.
Co-Authors Easter Tobing