<![CDATA[Cultural visualization through posters and infographics has become a relevant visual communication strategy in conveying educational values and promoting cultural heritage, particularly at the Sangiran Museum as a UNESCO World Heritage Site. Visual media have the ability to simplify complex archaeological information into forms that are more communicative, engaging, and easily understood by the public, especially younger generations in the digital era who tend to prefer visual content. However, public engagement with the Sangiran Museum remains relatively low, as indicated by the limited number of museum visits in Indonesia. Conventional methods of information presentation, such as lengthy textual explanations and static artifact displays, are considered less effective in attracting modern audiences who are more responsive to concise, interactive, and visually appealing content.This study employs a qualitative approach using a practice-led research method, which positions the creative process as a central component in knowledge production. Data were collected through field observations, visual documentation, and interviews, and then analyzed to develop poster and infographic designs based on Sangiran’s cultural narratives. The design process applies Gestalt principles, including proximity, similarity, continuity, and figure-ground, to enhance visual communication effectiveness and information readability.The results indicate that the use of posters and infographics improves comprehension, strengthens cultural narratives, and increases audience interest in museum content. The novelty of this study lies in the integration of cultural narrative approaches, Gestalt design theory, and practice-led research in developing visual educational media that function not only as informational tools but also as effective media for education and promotion, supporting the sustainable preservation of the Sangiran cultural heritage.]]>
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