IMPLEMENTASI PELATIHAN PRODUK UMKM BONCABE DAN KERIPIK PISANG DALAM DUKUNGAN EKONOMI KREATIF MASYARAKAT DESA BUBALANGO, KECAMATAN SUMALATA TIMUR, KABUPATEN GORONTALO UTARA

K. Martam, Nurmin
Suryansyah R. Waraga, Moh.
Azis Van Gobel, Abd.
Rivaldi Husain, Moh.
Rumampuk, Firman
Kadir, Maimun
Herawati Polint, Sri
Putri Assyifa Salihi, Najwa
Pou, Aprilian
Luawo, Fadilah
Nadia Amango, Nur

Insan Cita Jurnal Pengabdian Kepada Masyarakat
Vol. 8 No. 2 (2026): Agustus 2026-Insan Cita: Jurnal Pengabdian Kepada Masyarakat

Micro, Small, and Medium Enterprises (MSMEs) are productive business units capable of absorbing labor and serving as the backbone of the community's economy. Meanwhile, training can be defined as the process of providing skills, knowledge, and experience to enhance individual capabilities in a particular field. The creative economy itself is an economic system based on community ideas, creativity, and innovation to create added value.This study aims to examine the implementation of training for MSME products, such asBonCabe(chilli chips) and banana chips, in Bubalango Village, East Sumalata District. The research method used was descriptive qualitative, using observation, interviews, and documentation. The results showed that the training improved community skills in product processing, packaging, and digital marketing. Through this activity, the Bubalango Village community was able to develop local potential and support the growth of the creative economy in their area. keywords:MSMES, training, bon cabe, banana chips, creative economy