<![CDATA[This study critically evaluates the operationalization of Fairclough’s three-dimensional Critical Discourse Analysis (CDA) model within visual media studies centering on customary patriarchy through a Systematic Literature Review (SLR) spanning 2016–2026. Adhering to the PRISMA 2020 protocol, 21 Sinta-indexed journal articles in Indonesia met the inclusion criteria and were analyzed using a thematic narrative approach. The findings reveal a predominance of Connell’s Hegemonic Masculinity theory (47,6%) as the primary integrative framework. However, three critical methodological gaps emerged: a lack of substantial multimodal analysis at the textual (micro) dimension (33,3%), the neglect of the discursive practice (meso) dimension (23,8%) as a methodological blind spot, and a socio-cultural practice (macro) analysis that tends to be overly generalistic rather than specific to customary institutions. To address these limitations, this study synthesizes a novel conceptual model termed the Framework for Analyzing Customary Patriarchal Power (FACPP) in cinema. This framework integrates linguistic and multimodal analyses at the micro level, mandates production-intertextuality-reception components at the meso level, and specifically dissects customary institutions at the macro level with a strong orientation toward female agency and symbolic transformation. FACPP offers a significant methodological contribution to the advancement of critical discourse studies and contemporary audio-visual research in Indonesia.]]>
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