<![CDATA[This study aims to determine the effect of price, product quality, and lifestyle on purchasing decisions for secondhand clothing at Elfany RB Store. The research method used was quantitative, employing a survey technique through questionnaires distributed to the community as respondents, with a sample of 96 respondents. The sampling technique used purposive sampling with the criterion that respondents had previously purchased products at Elfany RB Store. The data were analyzed using multiple linear regression with validity tests, reliability tests, classical assumption tests, and hypothesis tests (t-test and F-test). The results showed that price had a negative and significant effect on purchasing decisions for secondhand clothing at Elfany RB Store. Product quality had a positive and significant effect on purchasing decisions for secondhand clothing at Elfany RB Store. Lifestyle had a positive and significant effect on purchasing decisions for secondhand clothing at Elfany RB Store. Price, product quality, and lifestyle simultaneously affected purchasing decisions for secondhand clothing at Elfany RB Store. These findings indicate that competitive pricing, improved product quality, and alignment with consumer lifestyles are strong determinants in encouraging purchasing decisions for secondhand clothing at Elfany RB Store.]]>
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