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Haalul Murtahil
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Jalan Sakura IV No. 29 Gomong, Kota Mataram, 83238.
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INDONESIA
Global Journal of Management, Accounting, and Financial Studies
Published by Mell Baou Publisher
ISSN : -     EISSN : 31091539     DOI : https://doi.org/10.36312/gama.v1i1.5
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
The Global Journal of Management, Accounting, and Financial Studies (GAMA) is an international, peer-reviewed academic journal dedicated to advancing knowledge and research in the fields of management, accounting, and finance. The journal provides a platform for researchers, scholars, practitioners, and students to share innovative ideas, critical analyses, and practical applications relevant to the global business environment. GAMA publishes original research articles, case studies, theoretical discussions, and literature reviews that address contemporary issues in: Strategic and operational management,Financial and managerial accounting, Corporate finance and investment, Risk management and financial analysis, Governance and ethical issues in business, International business and economics. The journal aims to foster interdisciplinary approaches and welcomes submissions from both emerging and established researchers. It encourages papers that explore the interplay between management practices, financial performance, and accounting transparency in a global context.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
 1 
The Use of AI Agents in Producing Authentic Herbal Biscuits: Cinnamon and Dates Nurul Fathini Binti Mohd Rizal; Tan Vee Nee; Ts. Dr D’oria Islamiah Binti Rosli
Global Journal of Management, Accounting, and Financial Studies, e-ISSN: 3109-1539 Vol. 1 No. 1 (2025): Juni
Publisher : Mellbaou Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/gama.v1i1.1

Abstract

This study aims to explore the use of authentic herbs such as cinnamon and dates in the production of cookies as alternatives to artificial flavors often associated with health issues. The study employs the New Product Development (NPD) model and a content analysis approach to evaluate the effectiveness of these herbs in terms of taste, texture, and health benefits. AI technology is also applied to support recipe optimization, data collection, and user preference analysis. The results of the study found that the use of authentic herbs enhances the quality of cookies in terms of taste, aroma, and health value. A systematic approach through the NPD model ensures that product development is conducted comprehensively, while AI accelerates innovation with more efficient results. This study contributes to the development of healthy, natural food products that align with modern market demands.
REPRESENTATION OF CAPITALISM IN DIGITAL ADVERTISING AND ITS IMPACT ON LIFESTYLE Rafi Rivaldi Akbar; Dicky Prastyo; Eko Purwanto
Global Journal of Management, Accounting, and Financial Studies, e-ISSN: 3109-1539 Vol. 1 No. 1 (2025): Juni
Publisher : Mellbaou Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/gama.v1i1.2

Abstract

Research This aiming to study representation ideology capitalism in digital advertising as well the impact to formation style life consumptive society . Using approach qualitative with method studies literature , research This analyze various source For identify digital advertising delivers values capitalistic through narrative , visuals, and personalization data- based . Research results show that digital advertising no only promote products , but also in active construct style ideal life that is materialistic , individualistic , and oriented towards social status . Social media and algorithms play a role significant in strengthen effect psychological advertising , especially in the younger generation young , which leads to culture consumptive excessive and potential impact psychological negative . Research This conclude that critical media literacy is solution important For increase awareness and reduce influence negative digital advertising
CAPITALISM IN ADVERTISING AND ITS IMPACT ON TODAY'S SOCIETY LIFESTYLE Maulana Syawaldi
Global Journal of Management, Accounting, and Financial Studies, e-ISSN: 3109-1539 Vol. 1 No. 1 (2025): Juni
Publisher : Mellbaou Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/gama.v1i1.3

Abstract

This study aims to analyze the representation of the green economy in digital advertising through a semiotic approach. Amid growing public awareness of environmental issues, many companies are using digital media to promote environmentally friendly products. However, there has been little research specifically examining how symbols and sustainability messages are constructed in digital advertisements. Using a qualitative approach with semiotic analysis, this research examines the visual elements, symbols, texts, and imagery used in digital advertisements for eco-friendly products. Advertisement samples were obtained from various digital platforms such as social media and websites featuring sustainability campaigns. The results show that green and blue colors dominate the visual elements of advertisements to create associations with nature, freshness, and cleanliness. Symbols such as trees, leaves, and water are consistently used to represent sustainability values. The texts in the advertisements include phrases like “eco-friendly,” “organic,” and “sustainable,” aiming to instill a positive perception of the product. Imagery depicting green activities such as cycling or recycling functions to build a narrative that consuming such products is an ethical and responsible act. The analysis also finds that the symbols and narratives in advertisements shape consumer perceptions that choosing eco-friendly products is part of a modern and environmentally conscious lifestyle. These findings affirm that digital advertising serves not only as a marketing tool but also as an educational medium in shaping consumer attitudes toward environmental issues. This study makes an important contribution to the field of advertising semiotics and expands the understanding of the role of visual communication in supporting the green economy agenda
THE EFFECT OF GOVERNMENT SUBSIDIES ON THE SUSTAINABILITY OF SMALL TRADERS' BUSINESSES: A STUDY ON TRADITIONAL MARKETS Dony Hidayat; ThenAdiyatma Taopikul Hadi; Junaidin
Global Journal of Management, Accounting, and Financial Studies, e-ISSN: 3109-1539 Vol. 1 No. 1 (2025): Juni
Publisher : Mellbaou Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/gama.v1i1.4

Abstract

Small traders often face various challenges in developing their businesses, such as competition from modern retailers, limited capital, low access to technology, and lack of understanding in financial management and business management. This study aims to analyze the effect of government subsidies on the sustainability of small traders' businesses in traditional markets. This study uses a quantitative approach with a sample of 100 people at the Sweta Traditional Market, Mataram, West Nusa Tenggara from February to July 2024 who have received subsidies from the government. Descriptive analysis is used to describe the characteristics of respondents and simple linear regression analysis is used to test the effect of government subsidies on the sustainability of small traders' businesses. The results of the study show that government subsidies have a positive effect on the sustainability of small traders' businesses received (p-value 0.02). Thus, government subsidies have a positive effect on the sustainability of small traders' businesses in traditional markets, especially in increasing profitability and competitiveness
ENVIRONMENTAL COMMUNICATION IN ONLINE MEDIA: STRATEGIES FOR DISSEMINATION OF GREEN ECONOMY VALUES BY LOCAL GREEN COMMUNITIES Dino Arya Sukma; Irfandi Fahla; Eko Purwanto
Global Journal of Management, Accounting, and Financial Studies, e-ISSN: 3109-1539 Vol. 1 No. 1 (2025): Juni
Publisher : Mellbaou Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/gama.v1i1.5

Abstract

The escalating ecological crisis caused by climate change, pollution, and resource depletion demands urgent and transformative responses through a transition to a green economy. The green economy is viewed as a strategic solution to achieve sustainability and economic resilience by promoting responsible patterns of production and consumption. In this context, environmental communication plays a crucial role in disseminating sustainability values to the public, particularly through online media, which offers wide reach and interactive engagement. Local green communities, as grassroots actors, actively contribute to spreading green economic values by using digital communication strategies. This study aims to examine how local green communities use online media to convey environmental messages and raise public awareness of the green economy. Using a qualitative approach, this research seeks to contribute to the development of effective and contextual environmental communication strategies that support the broader transition toward sustainability.

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