Human-AI Collaboration dan Digital Competence dalam Mendorong Innovative Work Behavior melalui Creative Self-Efficacy pada Karyawan Generasi Z

Dini Rizki Rahayu
Sarah rahmadika
Cahyani Tunggal Sari

Jukerdi: Jurnal Kewirausahaan Cerdas Dan Digital
Vol. 2 No. 3 (2025): Jurnal Kewirausahaan Cerdas dan Digital

This study aims to examine the effects of Human-AI Collaboration and Digital Competence on Innovative Work Behavior through the mediating role of Creative Self-Efficacy among Generation Z employees. This study employs a quantitative approach with an explanatory research design. Data were collected using a Likert-scale questionnaire administered to 200 Generation Z employees who use digital technologies and have experience utilizing Artificial Intelligence (AI)-based applications in their work. Respondents were selected using purposive sampling, and the data were analyzed using PLS-SEM. The results indicate that Human-AI Collaboration and Digital Competence have positive and significant effects on both Creative Self-Efficacy and Innovative Work Behavior. Creative Self-Efficacy also has a positive and significant effect on Innovative Work Behavior. Furthermore, Creative Self-Efficacy partially mediates the relationships between Human-AI Collaboration and Digital Competence and Innovative Work Behavior. These findings demonstrate that AI utilization and digital competence are more effective in fostering innovative behavior when accompanied by strong creative self-beliefs. This study provides implications for organizations to strengthen digital competence, human-AI collaboration capabilities, and work environments that support creativity among Generation Z employees.