<![CDATA[This study aims to determine the influence of Tourist Attraction (TA) on Visit Intention (VI). Tourist attraction is one of the factors that can encourage tourists to make decisions regarding their intention to visit a destination. This study employed a quantitative approach to analyze the relationship between Tourist Attraction as the independent variable (X) and Visit Intention as the dependent variable (Y). Based on the results of the research and discussion, the correlation coefficient (R) was 0.227. This result indicates that the relationship between Tourist Attraction and Visit Intention is at a low level. Furthermore, the coefficient of determination test (R²) resulted in a value of 0.051 or 5.1%. This indicates that Tourist Attraction contributes 5.1% to Visit Intention, while the remaining 94.9% is influenced by other factors or variables that were not examined in this study. Therefore, Tourist Attraction has a relatively low influence on Visit Intention. These findings indicate that improving tourist attractions alone may not be sufficient to significantly increase visitors’ intention to visit, suggesting that other supporting factors should also be considered to enhance tourists’ interest in visiting the destination.]]>
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