English and Tourism Studies
Vol. 4 No. 2 (2026): December

Verified Digital Islamic Communication Builds Trust in Muslim-Friendly Tourism

Edi Kurniawan (Animal Husbandry Agribusiness Study Program, AMA Polytechnic, Indonesia)



Article Info

Publish Date
29 Jul 2026

Abstract

Social media now mediates both travel planning and access to Islamic knowledge, yet destination promotion often treats religious credibility and tourism service claims as separate concerns. This article examines how digital Islamic communication can strengthen trust, inclusion, and accountability in Muslim-friendly tourism. An integrative review synthesized 35 journal articles, including 34 studies published between 2016 and 2026, across digital religion, halal tourism, and tourism communication. Sources were selected through structured Crossref and publisher-database searches and coded by authority, message quality, platform dynamics, tourist response, and governance implications. Platform reach does not produce trust by itself. Trust emerges when religious sources are identifiable, halal service claims are auditable, English and local-language messages preserve contextual meaning, commercial relationships are disclosed, and host communities retain voice in destination narratives. The synthesis yields a five-gate Verified Digital Islamic Tourism Communication framework that links message qualification to destination image and tourist behavior. Digital Islamic communication should be managed as a destination-governance function rather than a promotional add-on. Verification and cultural sensitivity must precede algorithmic amplification.

Copyrights © 2026






Journal Info

Abbrev

ETS

Publisher

Subject

Arts Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Other

Description

The English and Tourism Studies Journal (ETS) is a scholarly publication dedicated to advancing knowledge and understanding in the fields of English language studies and tourism. ETS aims to provide a platform for researchers, academics, and practitioners to explore the dynamic relationship between ...