Implementasi Media Digital Melalui Video Company Profile sebagai Upaya Peningkatan Daya Saing UMKM

Naila Dhiya Ulhaq (Pendidikan Agama Islam, Universitas Negeri Raden Mas Said Surakarta)
Fadzli Rokhman (Hukum Keluarga Islam, Universitas Negeri Raden Mas Said Surakarta)
Dimas Romadhoni (Sejarah Peradaban Islam, Universitas Negeri Raden Mas Said Surakarta)
Shafa Zahro Nurrul Annisa (Tadris Bahasa Indonesia, Universitas Negeri Raden Mas Said Surakarta)
Nora Laila Fabiantika (Sastra Inggris, Universitas Negeri Raden Mas Said Surakarta)
Alwisia Nur Hidayati (Akuntansi Syariah, Universitas Negeri Raden Mas Said Surakarta)

Jurnal Imiah Pengabdian Pada Masyarakat (JIPM)
Vol 4 No 1 (2026): Juli - September

Digitalization has become an urgent need for MSMEs to expand marketing reach, yet batik MSMEs in Jarum Village, Bayat, Klaten still rely on conventional marketing due to limited digital literacy and promotional content. This activity aims to implement digital media in the form of a company profile video to strengthen the promotion and competitiveness of Batik Ellsa, Kerupuk Rambak, and Gerobak Angkringan MSMEs. The method used is descriptive qualitative through observation, documentation, interviews with owners, video production using Adobe Premiere Pro, and publication via Instagram and YouTube. The result is one 8-minute 38-second company profile video containing each MSME's business profile, products, production process, and advantages. This video expands promotional reach, strengthens visual identity, and can be sustainably used across digital channels. Challenges included limited time, documentation, and informants' digital literacy. The video proves an effective and sustainable promotional medium for strengthening Jarum Village MSMEs' competitiveness.