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All Journal Jurnal Imiah Pengabdian Pada Masyarakat (JIPM)
Shafa Zahro Nurrul Annisa
Tadris Bahasa Indonesia, Universitas Negeri Raden Mas Said Surakarta
Religion Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Implementasi Media Digital Melalui Video Company Profile sebagai Upaya Peningkatan Daya Saing UMKM Naila Dhiya Ulhaq; Fadzli Rokhman; Dimas Romadhoni; Shafa Zahro Nurrul Annisa; Nora Laila Fabiantika; Alwisia Nur Hidayati
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 4 No 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

Digitalization has become an urgent need for MSMEs to expand marketing reach, yet batik MSMEs in Jarum Village, Bayat, Klaten still rely on conventional marketing due to limited digital literacy and promotional content. This activity aims to implement digital media in the form of a company profile video to strengthen the promotion and competitiveness of Batik Ellsa, Kerupuk Rambak, and Gerobak Angkringan MSMEs. The method used is descriptive qualitative through observation, documentation, interviews with owners, video production using Adobe Premiere Pro, and publication via Instagram and YouTube. The result is one 8-minute 38-second company profile video containing each MSME's business profile, products, production process, and advantages. This video expands promotional reach, strengthens visual identity, and can be sustainably used across digital channels. Challenges included limited time, documentation, and informants' digital literacy. The video proves an effective and sustainable promotional medium for strengthening Jarum Village MSMEs' competitiveness.
Co-Authors Alwisia Nur Hidayati Dimas Romadhoni Fadzli Rokhman Naila Dhiya Ulhaq Nora Laila Fabiantika