<![CDATA[The phenomenon of information overload and misinformation on digital media is a challenge for young mothers of Generation Z in obtaining accurate and relevant early childhood care information. Survey results show that 96,2% of 52 young Mothers of Generation Z use digital media as a source of parenting information. The purpose of this research is to develop the QnA Gen Z Mom E-book product for a practical, communicative, and scientific evidence-based parenting guidance media for young mothers of Generation Z. This research uses the Research and Development (RnD) method with the ADDIE model which consists of 5 stages, namely analysis, design, development, implementation, and evaluation. The product trial was carried out in a limited manner to 12 young mothers of Generation Z aged 17-30 years old who had children aged 0-6 years old through the online purposive sampling technique. The validation results of material experts obtained 95% and 87%, while media experts obtained a score of 71% and 88%, and user trials obtained a score of 93%. All results state that the QnA Gen Z Mom E-book is categorized as very suitable to be used as a parenting guide media for young mothers of Generation Z in the digital era. ]]>
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