<![CDATA[This study aims to design and implement a web-based car rental management system integrated with real-time vehicle monitoring to improve operational efficiency at PT. Mitra Link Gerak. The main problem raised is the use of manual processes in managing vehicle data, customers, and rental transactions that have the potential to trigger service delays, inaccurate recording, and difficulties in fleet monitoring. As a solution, this study applies the Agile software development method which is iterative and adaptive. This system is built using the Laravel framework on the backend side, Vue for the frontend, and MySQL as the database. The main functionalities produced include fleet data management, booking books, transaction recording, management reporting, and GPS-based vehicle tracking. System feasibility testing is carried out through black box testing to validate application functions, and the System Usability Scale (SUS) method to provide a level of usability from the end user's perspective. The test results show that all system functionality runs validly, while the SUS evaluation obtained an average score of 76, indicating the system is in the category of feasible (acceptable) and easy to operate. Thus, the developed system is proven to be functional and highly effective as a technological solution to support efficient service digitalization.]]>
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