Determinasi Peer Conformity, Financial Self-Efficacy dan Uang Saku terhadap Perilaku Konsumtif Fast Fashion Mahasiswa FEB Universitas Bhayangkara Jakarta Raya

Awalia Romadon (Universitas Bhayangkara Jakarta Raya)
Christophorus Indra Wahyu Putra (Universitas Bhayangkara Jakarta Raya)
Ferawaty Puspitorini (Universitas Bhayangkara Jakarta Raya)

Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Vol. 5 No. 3 (2026): Agustus: Jurnal Penelitian Ekonomi Manajemen dan Bisnis

This study aims to examine the influence of Peer Conformity, Financial Self-efficacy, and Allowance on the Consumptive Behavior on Fast fashion of students at the Faculty of Economics and Business, Universitas Bhayangkara Jakarta Raya. A quantitative approach with a causal associative design was employed. Data were collected through questionnaires from 94 respondents selected using purposive sampling and analyzed using SmartPLS 4.0. The results revealed that Peer Conformity had a positive and significant effect on Consumptive Behavior (β = 0.652; T = 7.457; p = 0.000). In contrast, Financial Self-Efficacy (β = 0.187; T = 1.482; p = 0.138) and Allowance (β = 0.146; T = 1.040; p = 0.298) did not significantly affect Consumptive Behavior. These findings indicate that peer influence plays a greater role in shaping students' consumptive behavior than Financial Self-Efficacy or the amount of allowance received.