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Analysis of the Use of E-Commerce on Consumer Decisions in Buying Baby Food Products Hadita Hadita; Wirawan Widjarnarko; Jumawan Jumawan; Christophorus Indra Wahyu Putra
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i3.2112

Abstract

This study aims to analyze the use of e-commerce on consumer decisions in buying baby food products. This research is quantitative. The object of this research is the consumer of Nindita – Happy baby porridge through the Grabfood application. The data collection technique used in this study was a questionnaire. This research was conducted by using the Non-Probability Sampling technique through Accidental Sampling with a sample size of 100 respondents. The results of the research on product quality and price have a positive and significant effect on purchasing decisions, both simultaneously and partially with statistical results using SPPS version 23. Hypothesis testing obtained t-count > t-table or (4,130 > 1,984) and Sig. 0.000 <0.05 Ho is rejected. Ha is accepted with a beta value of 0.242, which means that product quality has a positive and significant impact on purchasing decisions. Hypothesis testing obtained t-count > t-table or (6.338 > 1.984) and Sig. 0.000 <0.05 Ho is rejected. Ha is accepted with a beta value of 0.496, meaning that the price has a positive and significant effect on purchasing decisions. Hypothesis testing obtained F-count > F-table or (96.135 > 3.09) and Sig.0.000 > 0.05 with a beta value of 1.162 meaning that product quality and price have a positive and significant effect on purchasing decisions. Based on the results of the research that has been explained, it is concluded that partially product quality has a positive and significant effect on purchasing decisions for consumers of nindita baby porridge - happy through the Grabfood Application, the price partially has a positive and significant effect on purchasing decisions for nindita baby porridge – happy through the Grabfood Application, and simultaneously product quality and price have a positive and significant impact on the purchase decision of nindita baby porridge - happy through the Grabfood Application.
Small Traders' Marketing Strategies and Their Quality of Services on Economic Sustainability during the Covid-19 Pandemic in East Bekasi District, Bekasi Andrian; Pratiwi Nilasari; Christophorus Indra Wahyu Putra
East Asian Journal of Multidisciplinary Research Vol. 1 No. 8 (2022): September 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v1i8.1134

Abstract

The Covid-19 pandemic that  covered the world has entered a period of more than two years, and of course greatly affects the current pace of world economic growth. This study aims to find out how much influence small traders have on the sustainability of the economy in the East Bekasi sub-district, Bekasi City throughout the Covid 19 epidemic. The study approach employed is purposive sampling method by taking samples from the population of small traders in the area surrounding the District of East Bekasi, amounting to about 100 people. The data that came in through the questionnaire from them was then processed using the latest version of SPSS. The results of the study show that small traders in this area have a significant quality of service in the economic sustainability during these difficult times.
The Effect of Financial Knowledge, Time Saving, Money Saving, and Convenience to Use Intention Digital Mobile Payment Apps in Bekasi City Christophorus Indra Wahyu Putra; Dodi Kurniawan
East Asian Journal of Multidisciplinary Research Vol. 1 No. 11 (2022): December 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/eajmr.v1i11.2245

Abstract

This study was used to The Effect of Financial Knowledge, Time Saving, Money Saving, and Convenience in using Intention Digital Mobile Payment Apps in Bekasi City. This research is quantitative research where the object used is an employee in a user digital mobile payment app in Bekasi city. This research was conducted using a non-probability sampling technique with a purposive sampling method. The number of samples used in this study was 96 respondents. The design used in this study is hypothesis testing using a structural equitation model (SEM) – SmartPLS 3.0. The results of this study provide an explanation that the financial knowledge variable affects the use intention digital mobile payment, time saving affects se intention of digital mobile payment, money-saving affects the use intention of digital mobile payment, and convenience affects use intention of digital mobile payment. This research has a limited object of research which is only conducted on user digital mobile payment in Bekasi city. This is used as a suggestion for future researchers.
Determinant factor of sharia credit card user in north of Bekasi city Christophorus Indra Wahyu Putra; Triana Yuniati; Muhammad Richo Rianto; Dody Kurniawan; Agustian Zen
Enrichment : Journal of Management Vol. 13 No. 2 (2023): June: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i2.1347

Abstract

This study is a research that is used to measure the effect of income, financial literacy, credit attitude towards interest in using Sharia credit cards in North of Bekasi City, Indonesia. This research is a quantitative research where the object used is Sharia credit card. The technique used is a probability sampling technique using the Slovin formula. The number of samples used in this study were 100 respondents. The design used in this study is hypothesis testing using the structural equitation model (SEM) – SmartPLS 4.0. The results of this study provide an explanation that the variables of income and financial literacy have no effect on interest in using Sharia credit cards in North of Bekasi City. However, credit attitudes have an influence on interest in using Sharia credit cards in North of Bekasi City This research has a limited object of research which is only carried out on Sharia credit card users in North of Bekasi City. This can be a suggestion for future researchers. The novelty in this study combines the variables of income, financial literacy, credit attitude towards interest in using Sharia credit cards at in North of Bekasi City
Marketing Communication: Concepts, Creative Strategy, Implementation Agus Suhendra; M. Yusuf Sanny; Kamsariaty; Gratia Atanka Barus; Christophorus Indra Wahyu Putra
International Journal of Advanced Multidisciplinary Vol. 3 No. 1 (2024): International Journal of Advanced Multidisciplinary (April-June 2024)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v3i1.518

Abstract

Abstract: Marketing communication articles: concepts, creative strategies and implementation within the scope of marketing management science. This article aims to create hypotheses regarding the relationship between factors, which can then be used for further research in the field of marketing management. The research method used in this research is descriptive qualitative. The data used in this research comes from previous research which is still relevant to the current investigation. Data was collected from leading academic online platforms, including Publish or Perish, Google Scholar, digital reference books, and Sprott journals. The results of this literature research include: 1) Concepts play a role in marketing communications; 2) Creative strategies play a role in marketing communications; and 3) Implementation plays a role in marketing communications.
International Trade Concept: Analysis of Letters of Credit, Custom Bonds and Export-Import Regulations Murdiono, Jatmiko; Yuliastuti, Hilda; Kamsariaty, Kamsariaty; Purwoko, Harry; Wahyu Putra, Christophorus Indra
Dinasti International Journal of Digital Business Management Vol. 5 No. 5 (2024): Dinasti International Journal of Digital Business Management (August - Septembe
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v5i5.3057

Abstract

The scientific literature review article entitled Concept of International Trade: Analysis of Letter of Credit, Custom Bonds and Export-Import Regulations is in the domain of operational management science. The purpose of this article is to formulate a hypothesis regarding the relationship between various aspects, which will then be used as the basis for further research. This study uses a qualitative descriptive research methodology. The data used in this study comes from previous studies that are still relevant to this study. Information was collected from leading scientific online platforms, such as Publish or Perish, Google Scholar, DOAJ, and the Sinta journal. The results obtained from this study are presented as follows: 1) Letter of credit influences the Concept of international trade; 2) Custom bonds influence the concept of international trade; and 3) Export import regulations influence the concept of international trade.
PENGARUH DISIPLIN KERJA DAN MOTIVASI KERJA TERHADAP KINERJA GURU DI MI/MTS NURUL ANWAR Triyana; Choiroel Woestho; Christophorus Indra Wahyu Putra; Cahyadi Husadha; Tutiek Yoganingsih
IJESM Indonesian Journal of Economics and Strategic Management Vol. 2 No. 3 (2024): September
Publisher : Draf Solusi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69718/ijesm.v2i3.281

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Disiplin kerja Dan Motivasi Kerja Terhadap Kinerja Guru Di MI/MTS Nurul Anwar. Penelitian ini menggunakan pendekatan kuantitatif. Teknik pengambilan sampel yang digunakan adalah non probability sampel yaitu sampel jenuh dengan jumlah 54 responden. Pengolahan data pada penelitian ini dengan menggunakan software SPSS versi 29. Hasil penelitian menunjukkan bahwa secara parsial disiplin kerja tidak berpengaruh terhadap kinerja guru di MI/MTS Nurul Anwar dan motivasi kerja berpengaruh secara parsial terhadap kinerja guru di MI/MTS Nurul Anwar serta secara simultan disiplin kerja dan motivasi kerja berpengaruh terhadap kinerja guru di MI/MTS Nurul Anwar.
PENGARUH KEPEMIMPINAN TERHADAP KINERJA KARYAWAN PADA RESTORAN NABEYA IEMON Khairullah Musaid; Christophorus Indra Wahyu Putra; Choiroel Woestho; Cahyadi Husadha; Tutiek Yoganingsih
IJESM Indonesian Journal of Economics and Strategic Management Vol. 2 No. 3 (2024): September
Publisher : Draf Solusi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69718/ijesm.v2i3.317

Abstract

Penelitian yang dilakukan ini bertujuan untuk mengetahui secara parsial dari variabel bebas yaitu Kepemimpinan terhadap variabel terkait yaitu Kinerja Karyawan. Penelitian ini dilakukan pada Restoran Nabeya Iemon. Dalam penelitian ini menggunakan pendekatan kuantitatif dan analisis data yang digunakan yaitu uji asumsi klasik dan analisis regresi linier sederhana, untuk menguji dan membuktikan hipotesis penelitian ini dengan menggunakan aplikasi SPSS versi 29. Populasi dalam penelitan ini adalah karyawan restoran nabeya iemon dengan responden berjumlah 40 orang. Secara parsial variabel Kepemimpinan (X1) memiliki pengaruh terhadap Kinerja Karyawan (Y).
PENGARUH DISIPLIN KERJA, MOTIVASI KERJA, DAN BUDAYA ORGANISASI TERHADAP KINERJA KARYAWAN GRAND CENTERPOINT APARTMENT TOWER C DAN D Mu'tia Zubaidah; Adi Wibowo Noor Fikri; Christophorus Indra Wahyu Putra
IJESM Indonesian Journal of Economics and Strategic Management Vol. 2 No. 3 (2024): September
Publisher : Draf Solusi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69718/ijesm.v2i3.321

Abstract

Tujuan dari penelitian ini ialah untuk mengetahui pengaruh disiplin kerja, motivasi kerja dan budaya organisasi terhadap kinerja karyawan Grand Center Point Apartment Tower C dan D. Penelitian ini menggunakan metode kuantitatif dengan pengambilan sampel yaitu teknik jenuh sampling. Adapun Sampel yang digunakan sebanyak 30 responden yaitu karyawan atau karyawati di Grand Center Point Apartment Tower C dan D. Software yang digunakan dalam penelitian ini adalah structural equipment model (SEM) - Smart PLS 4.0. Hasil penelitian menunjukkan bahwa disiplin kerja berpengaruh positif dan signifikan terhadap kinerja karyawan. Motivasi kerja tidak berpengaruh terhadap kinerja karyawan. Dan budaya organisasi tidak berpengaruh terhadap kinerja karyawan.
PENGARUH BEBAN KERJA DAN DISIPLIN KERJA TERHADAP KINERJA PEGAWAI KELURAHAN PEKAYON JAYA Natasa Nurwidianti; Choiroel Woestho; Christophorus Indra Wahyu Putra; Cahyadi Husadha; Tutiek Yoganingsih
IJESM Indonesian Journal of Economics and Strategic Management Vol. 2 No. 3 (2024): September
Publisher : Draf Solusi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69718/ijesm.v2i3.335

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh variabel independen yaitu Beban Kerja dan Disiplin Kerja terhadap variabel dependen yaitu Kinerja Pegawai secara parsial atau simultan pada Kelurahan Pekayon Jaya. Penelitian ini menggunakan metode kuantitatif dan analisis data yang digunakan yaitu uji kualitas data, analisis deskriptif, uji asumsi klasik, uji hipotesis, analisis regresi berganda dan analisis koefisien determinasi. Pengujian dan pembuktian hipotesis penelitian menggunakan aplikasi IBM SPSS Statistics versi 25. Populasi dalam penelitian ini adalah seluruh pegawai kelurahan pekayon jaya dengan responden berjumlah 50 orang. Secara parsial variabel Beban Kerja tidak memiliki pengaruh terhadap Kinerja Pegawai dan secara parsial variabel Disiplin Kerja memiliki pengaruh terhadap Kinerja Pegawai. Sedangkan berdasarkan hasil uji simultan yang didapatkan dari penelitian ini pada variabel Beban Kerja (X1) dan Disiplin Kerja (X2) memiliki pengaruh secara simultan terhadap Kinerja Pegawai (Y)
Co-Authors abi prasidi Adler Haymans Manurung AGUS SETIAWAN Agus Suhendra Agustian Zen Ajeng Afifah Mustikasari Andrian Andrian Anjasmara, Rengga Ari Sulistyowati Ari Sulistyowati Ari Sulistyowati, Ari Ayu Nazira, Nawfa Butar, Cindy Kristina Butar Cahyadi Husadha Carlos, Gerry Juan Cindy Kristina Butar Butar Denny Mahendra Desvita Setyanie Dharma Yudastoro, Fasida Dodi Kurniawan DODY KURNIAWAN Dody Kurniawan DODY KURNIAWAN Elena Syafa Chamilla Fikri , Adi Wibowo Noor Gerry Juan Carlos Gerry Juan Carlos Ghina Allya Pebriani Gratia Atanka Barus Hadita Hadita Hariyanti Hariyanti Haryudi Anas Hasanuddin Hasanuddin Hasanuddin Hasanuddin Indrianna Meutia, Kardinah Intan Khoirunnisa Yahya Jihan Shafira Josua Panatap Soehaditama Juan Carlos, Gerry Jumawan, Jumawan Kamsariaty Kamsariaty Kamsariaty Kamsariaty, Kamsariaty Kardinah Indriana Meutia Kardinah Indrianna Meutia Khairullah Musaid Komariah, Neng Siti Kurniawan, Dodi Lufiana Anggrainie M. Yusuf Sanny Maidani, Maidani Maria Rumiris Tamba Marinda Machdar, Nera Maya Sova Meutia, Kardinah Indrianna mohamad saobari Mohamad Sobari Mohamad Yusuf Kurniawan Mu'tia Zubaidah Muhammad Yusuf Mulyani Setyowati, Tri Murdiono, Jatmiko Natasa Nurwidianti Nazira, Nawfa Ayu Nurwa Putri, Cahyani Prasetyo, Muhammad Ilham Pratiwi Nila Sari Purwoko, Harry Putra Danaya, Bayu Putri, Salsabila Aninda Rasyida Yanuardi Rianto, Muhammad Richo Rizka Nurul Hanifah Rosalina Siagian Rosalina Siagian Sahlan, Fahmi Salsabila Aninda Putri Selvia Annisa Permatasari Siagian, Rosalina Sobari, Mohamad Subagio, Mochammad Sugiyanto - Suhendra, Agus Tamba, Maria Rumiris Tri Widyastuti Triyana Widi Winarso Widi Winarso, Widi Widjanarko, Wirawan Wirawan Widjanarko Wirawan Widjanarko Wirawan Widjarnarko Woestho, Choiroel Yoganingsih, Tutiek Yosepha, Sri Yanthy Yuliastuti, Hilda Yunia Prastika Yuniati, Triana Yunita, Tyna Yusuf Kurniawan, Mohamad