<![CDATA[The digital economy era has fundamentally transformed the marketing landscape, requiring the younger generation to master digital marketing management skills as a core competency for the workforce and entrepreneurship. Pesantren Ummul Quro Pondok Cabe, an Islamic educational institution in South Tangerang, holds significant potential in equipping students with digital business skills, yet faces persistent gaps in effective digital marketing knowledge and practice. This Community Service Program (PKM) aims to enhance the competency of Grade XI and XII students in digital marketing management, covering the Marketing Mix (4P and 7P), digital marketing strategies, promotional content creation, and social media business management. The program employed an educative-participatory training approach comprising interactive lectures, group discussions, case studies, marketing strategy simulations, and digital content creation practice. Activities were conducted over two days in March 2026 at Pesantren Ummul Quro Pondok Cabe. Results showed significant improvement in marketing mix comprehension, digital marketing strategy formulation skills, and student confidence in utilizing digital platforms for promotion. A total of 87% of participants rated the program as highly beneficial and demonstrated strong enthusiasm for applying the acquired skills. This program demonstrates that contextual and applied digital marketing management education can effectively enhance pesantren students digital entrepreneurship competencies.]]>
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