<![CDATA[The Tarkam Event in Jongkong District has become an important initiative as a platform for promoting local culture and strengthening the community’s economy. This study employed a qualitative descriptive research design using a survey approach. Data sources included the local government, event organizers, investors, local business actors, visitors, and the community of Jongkong District. Data were collected through observation, interviews, and documentation. The results of the study indicate that the community has shown high enthusiasm in organizing the Tarkam Event as a source of income and a means of promoting local culture. Active participation fosters a sense of ownership, strengthens social bonds, and supports the development of local economic enterprises by providing a platform for micro, small, and medium enterprises (MSMEs). The application of sharia economic principles is reflected in the promotion of halal products and the enhancement of trust among economic actors. Collaboration between the government, the community, and the private sector also ensures sustainability and creates an innovative ecosystem. Based on these findings, it is recommended that training and workshops be conducted for community leaders and local youth to increase community participation in the Tarkam Event. MSME actors are encouraged to diversify their products to attract more visitors, with support from the local government. Education on sharia economics and halal products, as well as strengthened collaboration among the government, community, and private sector, is necessary to ensure event sustainability, along with the development of monitoring and evaluation systems to assess impacts and improve future Tarkam Events.]]>
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