<![CDATA[This study aims to analyze the effectiveness of drug danger socialization in increasing public awareness in Nagari Kasang, Padang Pariaman Regency, as well as identify factors that affect the success of the program. The research method used a descriptive qualitative approach with a purposive sampling technique on informants consisting of the Padang Pariaman Police Narcotics Investigation Unit, the Nagari Government, and the community participating in the socialization. Data was collected through interviews, observations, and documentation, then analyzed with Miles and Huberman's interactive model through the stages of data reduction, data presentation, and conclusion drawn. The results of the study show that the socialization of drug dangers has not been fully effective based on indicators of program understanding, target accuracy, timeliness, goal achievement, and real change. Socialization increases the understanding of some people, but it has not reached all levels optimally. Internal factors that affect effectiveness include cooperation, communication, coordination, and community participation, while external factors include the support of the Nagari Government, the social environment, associations, and community concerns. The main obstacles are limited participation, activities that are not routine, and uneven coverage. This study emphasizes the need for innovative socialization strategies through interesting media, interactive methods, and routine implementation so that information on the dangers of drugs is more widely accepted and has a real impact on increasing public awareness.]]>
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