<![CDATA[The development of digital platfroms, especially TikTok, has created many opportunities as a medium for da`wah and education in Islamic parenting. The purpose of this study is to examine, understand, and analyze the content of Islamic parenting messages found on the @ayah_amanah account, which consistently presents parenting content from a father`s perspective based on Islamic values. This research uses a qualitative research type with a content analysis approach. The result revealed that the @ayah_amanah account structuredly conveys four main messages of Islamic parenting: the importance of parental support, the prohibition of labeling children negatively or harshly, which contradicts Islamic communication ethics, the urgency for parents to keep up with the times without abandoning eternal Islamic values, and the husband`s obligation to make his wife happy as a concrete example for character building in children. This account has successfully positioned itself not only as a source of entertainment but also a means of Islamic family education that is relevant, humanistic, and impactful in this digital era.]]>
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