<![CDATA[Personal names constitute a vital component of Yoruba linguistic and cultural heritage, serving functions that extend beyond personal identification to the expression of identity, history, religious beliefs, family values, and indigenous knowledge. In recent decades, however, rapid social transformation driven by urbanization, globalization, migration, formal education, religious pluralism, and digital communication has influenced traditional Yoruba naming practices, giving rise to new naming patterns that reflect both cultural continuity and social change. This study examines personal naming practices among contemporary Yoruba speakers from a sociolinguistic perspective. Guided by William Labov's Variation Theory and Henri Tajfel and John Turner's Social Identity Theory, the study investigates the sociolinguistic factors that shape contemporary Yoruba naming practices and explores their implications for cultural identity and heritage preservation. A qualitative documentary research design was adopted, drawing data from published studies, documentary sources, and representative contemporary Yoruba personal names. The data were analysed thematically using sociolinguistic and onomastic principles. The findings reveal that contemporary Yoruba personal names continue to function as important linguistic resources for expressing religious affiliation, preserving family heritage, communicating parental aspirations, negotiating multiple identities, and transmitting indigenous knowledge. The study further shows that, although globalization and religious transformation have introduced new naming patterns, these developments have not displaced the cultural foundations of Yoruba anthroponymy. Rather, contemporary Yoruba speakers continue to adapt traditional naming practices to changing social realities while maintaining their linguistic and cultural distinctiveness. The study concludes that Yoruba personal names remain dynamic expressions of identity and cultural continuity in contemporary society. It recommends sustained documentation, the integration of Yoruba naming traditions into language and cultural education, and greater institutional support for preserving indigenous naming practices as part of broader efforts to safeguard Nigeria's linguistic and cultural heritage.]]>
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