<![CDATA[Universities should produce graduates who are not only academically excellent but also have strong profesional skills and can adapt to new situations caused by technological advancements, globalization, and changing job market needs. One effort that can be made is to incorporate the integration of knowledge into the Economics and Business Faculty (FEB) study programs. Knowledge integration is an approach that applies an interdisciplinary method, such as technology, economics, business, and social sciences, to provide learning that is more comprehensive and relevant to today's world. The aim of this research is to see how knowledge integration is applied in FEB study programs as an effort to make higher education more flexible. Library research was used with a qualitative descriptive approach. This was done by analyzing various scientific literature published in the last five years. The research results show that developing a project-based curriculum, cross-disciplinary collaboration, utilizing digital technology, interdisciplinary learning, and strengthening ethical and character values can enable the implementation of knowledge integration to enhance creativity, critical thinking, and students' readiness to face the dynamic challenges of the workforce. Therefore, one important approach to supporting the creation of higher education that is appropriate, high-quality, and relevant to the development of modern society is knowledge integration.]]>
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