<![CDATA[Communication is a vital process for conveying information, ideas, and messages, serving as the foundation for building relationships and cooperation within both communities and organizations. In an organizational context, communication plays a key role in coordinating activities, fostering internal and external relationships, and supporting the achievement of organizational goals. Advancements in information technology have driven the evolution of organizational communication through the use of digital marketing and digital branding strategies to disseminate information, promote businesses, and establish organizational identity and image via digital media. Leveraging such technology is crucial for Village-Owned Enterprises (BUMDes) as they seek to grow their businesses and expand their marketing reach. This MBKM (Independent Learning, Independent Campus) initiative aims to optimize the Rukuramba Village BUMDes by strengthening digital marketing and digital branding for its vehicle-washing business unit. The primary challenge identified was the limited use of digital media for communication and promotion, resulting in suboptimal marketing reach. The initiative was carried out through planning, preparation, and implementation phases, involving coordination with the village government and BUMDes management, material presentation, discussions, and the creation of a visual identity logo, brochures, and an Instagram account for digital communication and promotion. The results indicate an improved understanding among BUMDes management and members regarding digital marketing and branding, as well as the availability of digital media tools to support the promotion of the vehicle-washing business. This initiative is expected to expand marketing reach, strengthen business identity, enhance competitiveness, and support the long-term sustainability of the Rukuramba Village BUMDes business.]]>
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