Indonesian Community Journal
Vol 6 No 3 (2026): I-Com: Indonesian Community Journal (September 2026)

Strengthening Production Capacity and Business Management through Co-Creation as a Foundation for Digital Transformation in Community-Based Producer Groups

Melissa Indah Fianty (Multimedia Nusantara University)
Sy. Yuliani (Multimedia Nusantara University)
Wanda Gema Prasadio Akbar Hidayat (Multimedia Nusantara University)
Kannisa Adjani (Bandung University of Technology)



Article Info

Publish Date
04 Sep 2026

Abstract

Limited organizational capacity and manual business management remain significant barriers to digital transformation in productive community enterprises. This community empowerment program aimed to strengthen the capacity of the Dewata Farm aquaculture group and the Mekar Lestari food processing group through knowledge transfer and co-creation as the foundation for digital transformation. The program employed a participatory approach consisting of needs assessment, workshops, mentoring, prototype design, and evaluation using a five-point Likert-scale questionnaire analyzed descriptively. The results indicated a very high level of partner acceptance and readiness for digital solution implementation, reflected by a Readiness for Prototype Implementation score of 4.92 and a Knowledge Transfer Effectiveness score of 4.91. In addition, the program produced functional system requirements and a prototype tailored to the operational characteristics of both partner groups. These findings demonstrate that participatory capacity building can enhance organizational readiness and establish a strong foundation for sustainable digital transformation in rural productive enterprises.

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Journal Info

Abbrev

i-com

Publisher

Subject

Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Environmental Science Public Health Social Sciences Other

Description

I-Com: Indonesian Community Journal, merupakan jurnal yang menerbitkan artikel hasil kegiatan pengabdian masyarakat. Jurnal ini diterbitkan oleh Fakultas Sains dan Teknologi, Universitas Islam Raden Rahmat yang bertujuan untuk mempublikasikan berbagai hasil kegiatan pengabdian dan pemberdayaan ...