<![CDATA[This community service activity aimed to improve the economic productivity of the people of Panaragan Jaya Utama Village, Tulang Bawang Barat Regency, through the utilization of digital marketing. The activity was attended by 20 participants consisting of MSME actors, productive housewives, and village youth. The implementation method used a participatory qualitative approach through observation, interviews, counseling, training, direct practice, and community assistance. The materials provided included the use of business social media, promotional content creation, marketplaces, and the utilization of TikTok Affiliate and TikTok Shop as digital marketing tools. The results showed an increase in participants’ understanding and skills in using digital media for business promotion. This activity had a positive impact on improving digital literacy, business motivation, and community readiness in facing technology-based digital economic transformation.]]>
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