WASANA NYATA
Vol 10, No 1 (2026)

Implementasi Sistem Penjualan Online Berbasis E-Commerce Usaha Rumahan Griya Kreatif Surakarta

Suparni Suparni (Politeknik Manufaktur Ceper)
Tri Daryanto (Politeknik Manufaktur Ceper)
Dian Nur Mastuti (Universitas Dharma AUB Surakarta)
Yenni Khristiana (Universitas Dharma AUB Surakarta)



Article Info

Publish Date
20 Aug 2026

Abstract

The development of digital media provides significant opportunities for Micro, Small, and Medium Enterprises (MSMEs) to expand their markets. However, national data shows that only around 8 percent of MSMEs in Indonesia utilize online platforms. This community service activity aims to provide education and concrete solutions for MSMEs in Griya Kreatif Surakarta in implementing an e-commerce-based online sales system. The methods used in this activity include material presentations (introduction to the internet and digital marketing) and case resolution in the form of direct training. This training covers creating an online store in the marketplace, managing social media accounts, and developing effective persuasive messages. The results of this community service demonstrate the establishment of an online store as a digital marketing medium for partners. Based on the activity evaluation, implementation went well, but the MSMEs still need continuous mentoring to optimize online store management and create attractive marketing content.

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Journal Info

Abbrev

wasana_nyata

Publisher

Subject

Humanities Social Sciences Veterinary Other

Description

Dari pemahaman teori diaplikasikan hal kecil akan kesadaran kebersihan di lingkungan rumah akan berdampak pada lingkungan global. Manusia dapat merubah dunia dari diri sendiri dengan pemahaman ilmu, disipilin dan empati. Sampah di pilah dengan menyediakan 3 tempat sampah sesuai dengan jenis ...