<![CDATA[This research aims to analyze the efforts and strategies undertaken by Sanggar Seni Bebalam in preserving Nyanyian Panjang as Malay cultural heritage in Pelalawan Regency, Riau. Nyanyian Panjang is a traditional Malay oral art form containing historical, philosophical, and moral values that faces extinction due to globalization and lack of intergenerational transmission. This qualitative study employed a case study approach with data collected through participatory observation, in-depth interviews, and document analysis. The findings reveal that Sanggar Seni Bebalam implements four integrated preservation strategies: (1) structured intergenerational learning through master-apprentice programs, (2) systematic digital documentation and archiving, (3) strategic collaboration with customary institutions and educational organizations, and (4) adaptive performance innovations for contemporary contexts. These community-based approaches have effectively increased youth participation and strengthened local cultural identity while maintaining the authenticity of the tradition.]]>
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