Journal of Management, Economic, and Accounting
Vol. 5 No. 3 (2026): July

Public Perceptions of E-Money and Cash Use in Buying and Selling Transactions in Community Economic Activities at the 23 Maret Market, Kotamobagu City

Rachel Nasrania Koho (Universitas Negeri Manado)
Rahel widiawati Kimbal (Universitas Negeri Manado)
Gaby Dainty Julliet Roring (Universitas Negeri Manado)



Article Info

Publish Date
31 Jul 2026

Abstract

The purpose of this study is to analyze the public's perception of the use of e-money and cash in buying and selling transactions at the 23 March Market in Kotamobagu. This research uses a qualitative approach, with data collected thru interviews with key informants. The research results show a significant contradiction in perception between the two payment methods. In the use of e-money, the public perceives convenience in the form of physical practicality, but it is highly dependent on digital infrastructure. The main benefits lie in the accuracy of transaction values and automatic recording, while security is viewed as protection against physical crime. However, there are technical risks such as system crashes and human error that are the main concerns. In the use of cash, the community continues to maintain this method because it is considered to have ease without technical barriers, benefits in visual budget control, and provides full physical control that builds a sense of security. The risks of cash, such as pickpocketing or counterfeit money, are considered more rational and easier to anticipate compared to the abstract nature of cyber risks.

Copyrights © 2026






Journal Info

Abbrev

JMEA

Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Journal of Management, Economic, and Accounting is a peer-reviewed journal. JMEA invites academics and researchers who do original research in the fields of economics, management, and accounting, including but not limited to: Management Science Marketing Financial management Human Resource ...