COMMED: Jurnal Komunikasi dan Media
Vol. 11 No. 2 (2026): COMMED : Jurnal Komunikasi dan Media

PENGARUH PERSEPSI GEN Z DAN KEPERCAYAAN PUBLIK TERHADAP RESPONSIVITAS PEMADAM KEBAKARAN

Siti Holisah (Universitas Pamulang)
Istikhana Nurulhuda (Universitas Pamulang)



Article Info

Publish Date
30 Aug 2026

Abstract

Public trust in The Performance of Firefighters is an important issue in public emergency services, especially among young people who grow up as active users of digital tecnology and trend to be critical in assessing the credibility of an institution base on direct experiences or information circulating online. This study is intended to examine the relationship between the influence of young people’s perseptions and the level of public trust on the responsiveness of firefighters in South Tangerang City. The research used a Quantitative approach through a survey method involving 85 young respondents selected based on age, residence and experience interacting with firefighter, with data collected using a Linkert-scale questionnaire and analyzed throgh variance-base structural relationship modeling. The result show that the measurement instruments meet the criteria for validity and reliabilty, and the research model was able to explain more than seventy percent of the variation in the seponsiveness of firefighting personnel. Whit both Generation Z perception and public trust contributed far more strongly then perseption alone. This study concludes that improving the responsiveness of firefighting sevices cannot rely solely on technical service quality, but also requares strengthening public trust thtough information openess, institutional accountability, effective communication and consistency in public service delivery.

Copyrights © 2026






Journal Info

Abbrev

commed

Publisher

Subject

Languange, Linguistic, Communication & Media Social Sciences

Description

Jurnal komunikasi dan media diterbitkan dua kali setahun oleh Program Studi Ilmu Komunikasi Universitas Putera Batam. Jurnal ini merupakan sarana publikasi karya ilmiah bagi kaum akademisi dan praktisi. Jurnal ini menerbitkan artikel dari hasil penelitian baik penelitian lapangan (laporan ...