<![CDATA[The development of information technology has encouraged businesses to utilize web-based information systems to improve operational efficiency and expand market reach. Toko FJ Store is a digital product retail business that previously relied on third-party marketplace platforms for sales activities, resulting in limitations in product management, transaction control, and fund withdrawal processes. This study aims to design and develop a web-based sales information system for Toko FJ Store to support independent and structured sales management. The research method used is Research and Development (R&D) with the Waterfall system development model, consisting of requirements analysis, system design, implementation, testing, and maintenance. Data collection was conducted through observation, interviews, questionnaires, and documentation. The system was developed using PHP programming language and MySQL database, with system testing performed using Black Box Testing. The results show that the developed system is capable of managing digital products, customer data, transactions, payments, and sales reports effectively. The implementation of this system helps Toko FJ Store reduce dependence on third-party platforms and improves flexibility, efficiency, and control in managing online sales activities.]]>
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