The research applies Critical Discourse Analysis (CDA), particularly using Fairclough's Three-Dimensional Model to look at how naming serves ideological and discursive functions through Florence Knapp's The Names. By using a qualitative textual analysis method, the study investigates how The Names Gordon, Bear, and Julian create different identity structures, types of social positioning, and types of emotional development throughout the text. Each passage analyzed contributes to three narrative elements of the text, which include textual representation, discursive practice, and social practice. The study reveals that naming is a mechanism for creating ideological power rather than being simply an act of language. The name Gordon conveys patriarchal authority and inherited power, Bear represents masculine emotional connections and protection, and Julian represents individuality and resistance to oppressive social structures. In conclusion, the research finds that naming within literary discourse is a site where identity, ideology and social power are constructed and reconstructed, processed and reproduced.
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