<![CDATA[The facial care services industry in Indonesia continues to grow along with increasing public awareness of the importance of self-care, for both women and men from various professions. This research aims to analyze the influence of service quality and servicescape on consumer satisfaction at Nyenyak Massage Medan. The research used a quantitative approach with a sample of 110 respondents. Data analysis was carried out using SmartPLS version 4.1.0.9. The research results show that service quality has a positive and significant effect on consumer satisfaction (P-value = 0.000 < 0.05; T-statistic = 4.024 > 1.96). Apart from that, servicescape also has a positive and significant effect on customer satisfaction (P-value = 0.000 < 0.05; T-statistic = 4.219 > 1.96). These findings indicate that service quality and a good physical environment play a role in increasing consumer satisfaction at Nyenyak Massage Medan.]]>
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