Pengaruh Literasi Keuangan dan Persepsi Risiko terhadap Minat Investasi Mahasiswa di Pasar Modal dengan Ekspektasi Return sebagai Variabel Mediasi (Studi Empiris pada Mahasiswa Fakultas Ekonomi dan Bisnis, Universitas Budi Luhur, Jakarta, 2026)

Erika Hestu Wahyuni
Agus Sriyanto

Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital
Vol. 3 No. 3 (2026): Agustus: Jurnal Inovasi Manajemen, Kewirausahaan, Bisnis dan Digital

There are several competing spare part brands in Indonesia, one of the spare part brands that is currently growing rapidly is SJM Otopart products. The purpose of this study is to examine the influence of visual displays (X1), E-WOM (Electronic Word Of Mouth) (X2), and free shipping programs (X3) on purchasing decisions for motorcycle spare parts (Y) at SJM Otopart in the Shopee Marketplace. The population in this study is all SJM Otopart customers in the Shopee Marketplace. The number of population members is unknown. The sample in this study was 97 respondents. This study used a non-probability sampling technique because the population is unknown in number, and with purposive sampling as the sampling technique. The results of the study showed that visual display (X1) partially had an influence but was not significant on the purchasing decision (Y) of SJM Otopart on the Shopee Marketplace, E-WOM (X2) partially had a significant influence on the purchasing decision (Y) of SJM Otopart on the Shopee Marketplace, and the free shipping program (X3) partially had an influence but was not significant on the purchasing decision (Y) of SJM Otopart on the Shopee Marketplace.