Toba: Journal of Tourism, Hospitality, and Destination
Vol. 5 No. 3 (2026): Agustus 2026

Pengaruh Nature-Based Learning Experience terhadap Keputusan Berkunjung Wisatawan Generasi Z ke Taman Hutan Raya Ir. H. Djuanda

Khairunnisa Nurul Amalia (Universitas Pendidikan Indonesia)
Melanie Mesra Khatami (Universitas Pendidikan Indonesia)
Regina Velma Valissa Haryadi (Universitas Pendidikan Indonesia)
Widyastuti Widyastuti (Universitas Pendidikan Indonesia)



Article Info

Publish Date
07 Aug 2026

Abstract

Indonesia's natural wealth positions tourism as a leading sector, where grand forest parks serve a strategic role as both conservation areas and open learning spaces. Despite their strong educational potential, the specific factors driving Generation Z's visitation decisions to destinations such as Ir. H. Djuanda Grand Forest Park (Tahura) require in-depth study, particularly regarding the aspect of learning experiences. This research aims to analyze the influence of nature-based learning experiences on the visitation decisions of Generation Z tourists. Utilizing a quantitative approach with simple linear regression analysis on 40 respondents, the results indicate that nature-based learning experiences have a positive and significant impact on visitation decisions. The primary findings reveal that educational and emotional interactions in nature can explain up to 21% of the variation in tourists' decision-making. In conclusion, meaningful learning experiences are a key factor in shaping positive perceptions and the interest of Generation Z toward natural destinations.

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Journal Info

Abbrev

toba

Publisher

Subject

Social Sciences

Description

TOBA (Journal of Tourism, Hospitality, and Destination) merupakan wadah publikasi naskah ilmiah dengan tema utama berkaitan dengan tourism, hospitality and destination yang diterbitkan 4 (empat) kali dalam setahun, yaitu pada bulan Februari, Mei, Agustus dan November. Naskah yang dipublikasikan ...