Jurnal Manajemen USNI
Vol 12 No 1 (2026): Jurnal Manajemen USNI-Volume 12 No 1 Agustus 2026

The PENGARUH PRODUK, HARGA, TEMPAT DAN PROMOSI TERHADAP KEPUTUSAN MAHASISWA MEMILIH PERGURUAN TINGGI DI SAE INDONESIA: PENGARUH PRODUK, HARGA, TEMPAT DAN PROMOSI TERHADAP KEPUTUSAN MAHASISWA MEMILIH PERGURUAN TINGGI DI SAE INDONESIA

Nengsih Martinah (Unknown)
Yuli Setiawan (Universitas Satya Negara Indonesia)

Article Info

Publish Date
30 Aug 2026

Abstract

The sample size was determined using the Slovin formula with a margin of error of 10%, resulting in a total of 70 respondents. This study employed a quantitative method with a survey approach. Data were collected through questionnaires using a Likert scale and analyzed using multiple linear regression. The results show that simultaneously that product, price, place, and promotion significantly influence student’s decisions in choosing SAE Indonesia. Partially, product and price have a significant effect, while place and promotion do not significantly affect student’s decisions. Keywords: marketing mix, product, price, place, promotion, student decision

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Journal Info
Jurnal Manajemen USNI
Website

Abbrev

manajemen

Publisher

Universitas Satya Negara Indonesia

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering

Description

The USNI Management Journal is a Scientific Journal with the aim of publishing the latest issues and developments in the form of articles on the results of research on theory development and its implementation, as well as other scientific studies related to the field of Management. The USNI ...