<![CDATA[This study analyzes the quality of spoken English discourse in tourism promotion videos produced by students of the Tourism Department at Universitas Negeri Gorontalo. Using a descriptive qualitative case study, the research applies systemic functional linguistics to examine ideational, interpersonal, and textual aspects, along with a phonological analysis to assess pronunciation. Data was taken from 13 student videos, transcribed and analyzed qualitatively. The findings show that while students can convey basic information, there are wide variations in language quality. Students mainly relied on relational processes and descriptive adjectives to represent destinations but demonstrated limited syntactic variation. Interpersonal interaction was often restricted to the opening, with weak calls to action at the closing. Phonological analysis revealed systematic errors influenced by the mother tongue, such as flat intonation, misplaced stress, and inaccurate vowel and consonant sounds, which affected clarity. The study concludes that professional communication competence requires a stronger understanding of language functions and significant improvement in phonology. Recommendations include developing assessment rubrics and targeted learning strategies to enhance students’ communicative skills.]]>
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