This study aims to analyze the application of environmentally friendly agriculture as an adaptation strategy for rice farmers to climate change in Beringin District, Deli Serdang Regency. The study used a descriptive quantitative approach with a survey method of 21 rice farmers. Data were collected through questionnaires, observations, interviews, and documentation, then analyzed descriptively using a Likert scale and SWOT analysis. The results showed that farmers' knowledge had an average score of 5.00 (100%), perception of climate change 4.86 (97.1%), application of environmentally friendly agriculture 4.55 (91.0%), pests and diseases 4.34 (86.8%), implementation constraints 4.43 (88.6%), and the use of environmentally friendly technology 4.42 (88.4%). Dominant practices include organic fertilizer, straw management into compost, stress-resistant varieties, and Integrated Pest Management. The main constraints are limited capital, production facilities, and technical assistance. The SWOT analysis positions farmers in a position to support growth strategies, with strengthening farmer groups, extension, financing, and adaptive technology as development priorities.
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