<![CDATA[The digitalization of the global economy is advancing rapidly, with significant implications for Micro, Small, and Medium Enterprises (MSMEs) in emerging nations—presenting both immense opportunities and structural barriers. While MSMEs have proven to be essential drivers of socio-economic resilience in Medan, many continue to encounter persistent difficulties related to digital literacy and technological adoption.  Top-down empowerment model often appears to face difficulty in narrowing their capability gaps at the grassroot level. This study evaluates a community development workshop Lokakarya Kewirausahaan Untuk UMKM/Industri 2.0 a collaboration between BINUS @Medan, DPM-PTSP Kota Medan, and 39 MSME participants. It examines how the Triple Helix partnership approach can serve as a strategic model for MSME empowerment by integrating in-class sessions with experiential learning. The program was implemented with the involvement of 16 faculty members and 89 students of BINUS @Medan. While the former led two-day in-class sessions, the latter did practical tasks for creating and generating, such as, digital catalogue design, social media content, e-commerce optimization, and a digitized payment integration.]]>
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