The Role of Social Media and Press Releases in Enhancing Organizational Reputation in Indonesian Startup Companies

Farhan Saputra (Faculty of Economics and Business, Bhayangkara University Jakarta Raya (Alumni), Bekasi City, West Java, Indonesia)
Nofri Satriawan (Padang State University (Alumni), Padang City, West Sumatra, Indonesia)
M. Rizky Mahaputra (Master of Management, Faculty of Economics and Business, Mercu Buana University (Alumni), Jakarta, Indonesia)
M. Ridho Mahaputra (Faculty of Economics and Business, Mercu Buana University (Alumni), Jakarta, Indonesia)

BCPR Research: Business Communication and Public Relations Journal
Vol. 1 No. 1 (2025): Business Communication and Public Relations Journal (July 2025)

The purpose of this study is to develop hypotheses related to factors that influence organizational reputation in startup companies in Indonesia. The approach used in this literature review is descriptive qualitative. The data collection technique is to use literature studies or review relevant previous articles. The technique used in this literature review is Comparative Analysis. The data used in this descriptive qualitative approach were obtained from previous studies relevant to this study and sourced from academic online media such as Thomson Reuters Journal, Springer, Taylor & Francis, Scopus Q2-Q4 Emerald, Elsevier, Sage, Web of Science, Sinta 2-5 Journal, DOAJ, EBSCO, Google Scholar, Copernicus, and digital reference books. The results of this literature review are: 1) Social media plays a role in enhancing organizational reputation in startup companies in Indonesia; 2) Press releases play a role in enhancing organizational reputation in startup companies in Indonesia.