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All Journal BCPR Research: Business Communication and Public Relations Journal
M. Rizky Mahaputra
Master of Management, Faculty of Economics and Business, Mercu Buana University (Alumni), Jakarta, Indonesia
Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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The Role of Social Media and Press Releases in Enhancing Organizational Reputation in Indonesian Startup Companies Farhan Saputra; Nofri Satriawan; M. Rizky Mahaputra; M. Ridho Mahaputra
BCPR Research: Business Communication and Public Relations Journal Vol. 1 No. 1 (2025): Business Communication and Public Relations Journal (July 2025)
Publisher : Greenation Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/bfvtrc38

Abstract

The purpose of this study is to develop hypotheses related to factors that influence organizational reputation in startup companies in Indonesia. The approach used in this literature review is descriptive qualitative. The data collection technique is to use literature studies or review relevant previous articles. The technique used in this literature review is Comparative Analysis. The data used in this descriptive qualitative approach were obtained from previous studies relevant to this study and sourced from academic online media such as Thomson Reuters Journal, Springer, Taylor & Francis, Scopus Q2-Q4 Emerald, Elsevier, Sage, Web of Science, Sinta 2-5 Journal, DOAJ, EBSCO, Google Scholar, Copernicus, and digital reference books. The results of this literature review are: 1) Social media plays a role in enhancing organizational reputation in startup companies in Indonesia; 2) Press releases play a role in enhancing organizational reputation in startup companies in Indonesia.
Co-Authors Farhan Saputra M. Ridho Mahaputra Nofri Satriawan