PENGARUH FEAR OF MISSING OUT (FOMO) TERHADAP PEMBELIAN IMPULSIF DALAM KONTEKS FENOMENA "TICKET WAR" DI KALANGAN GENERASI Z.

Muhammad Parama Bintang Javier

JURNAL MANAJEMEN MOTIVASI
Vol 22 No 2 (2026): Jurnal Manajemen Motivasi

The Ticket War phenomenon triggers high-pressure competition and Fear of Missing Out (FOMO) among Generation Z. This study measures the association between FOMO and impulsive buying in that setting. Data from 155 Indonesian Generation Z respondents recruited through social media were analysed using PLS-SEM. FOMO is positively and significantly associated with impulsive buying (β = 0.516; T = 8.214; p < 0.001), and the single-predictor model explains 26.6 per cent of the variance. Because the data are cross-sectional and self-reported, the result is read as an association, not a causal effect. Policymakers should regulate queue transparency to protect consumer well-being.